DDKT β€” Numbers

Refreshed Apr 20, 2026 at 2:41 PM Β· next auto-refresh at 3:00 AM ET daily (or ask Claude to refresh on-demand)

Two views: Cash flow (bank statement truth β€” Chase + Amex) and Session revenue (per-session earnings from trainer tabs). They differ because clients pay by package, not by session.

πŸ’° Cash flow β€” bank statement truth

Sources: Chase CH (Mindbody + ClassPass IN, all OUT) + Amex CC (expenses on credit). Credit-card payoffs (Chase→Amex + Chase→Chase CC) are stripped as transfers. Rows with the Personal? column marked are pulled out entirely and shown below in their own bucket.

Mar business IN
$38,669
Mindbody + ClassPass + Stripe
Mar operating OUT
$38,318
excludes CC payoffs, owner draws, personal
Mar net
$351
Running YTD business Ξ”
$83,258
cumulative business-only
πŸ’³ Personal Ops Costs β€” separated from all business math
Jan $11,921
Feb $6,291
Mar $35,668
YTD $53,880
View 122 transactions + category breakdown
Summary
Transactions 122
Categories 13
YTD total $53,880
Avg / tx $442
All 122 transactions
DateDescriptionCategorySourceAmount
2026-03-31VacationsTravel expensesCHASE CC$38
2026-03-31NordstromGiftsCHASE CC$130
2026-03-31Aritzia FlatironUniformsCHASE CC$194
2026-03-31Zara UsaUniformsCHASE CC$76
2026-03-31NordstromGiftsCHASE CC$100
2026-03-31VenmoPersonal spendingCHASE CH$3
2026-03-30Zelle Kate TdPersonal spendingCHASE CH$500
2026-03-29ExpediaTravel expensesCHASE CC$3,636
2026-03-29InstacartSupplies (small equipment, cleaning, office)CHASE CC$86
2026-03-29Breads BakeryMeals with clientsCHASE CC$16
2026-03-29AegeanairTravel expensesCHASE CC$276
2026-03-28AegeanairTravel expensesCHASE CC$276
2026-03-28GrubHub SeamlessMeals with clientsCHASE CC$124
2026-03-27ZaraUniformsCHASE CC$234
2026-03-27RevolveUniformsCHASE CC$609
2026-03-27AritziaUniformsCHASE CC$455
2026-03-26RevolveUniformsCHASE CC$609
2026-03-26VenmoPersonal spendingCHASE CH$15
2026-03-25SP LAUVEN CENTRAL HKUniformsAMEX CC$70
2026-03-25Sp Oh PollyUniformsCHASE CC$287
2026-03-25Spa & NailsGroomingCHASE CC$57
2026-03-25Vuori ClothingUniformsCHASE CC$155
2026-03-25Casa EnriqueMeals with clientsCHASE CC$271
2026-03-24GrubHub SeamlessPersonal spendingCHASE CC$124
2026-03-23GrubHub SeamlessPersonal spendingCHASE CC$34
2026-03-23Zelle Kate TdPersonal spendingCHASE CH$500
2026-03-23CVSSupplies (small equipment, cleaning, office)CHASE CC$5
2026-03-22SP JEWELSANDACES.COMTORONTOUniformsAMEX CC$166
2026-03-21AplPay HARD ROCK CONMIAMI GARDENS FLMeals with ClientsAMEX CC$20
2026-03-21AplPay HARD ROCK STAMIAMI FLMeals with ClientsAMEX CC$29
2026-03-21RevolveUniformsCHASE CC$183
2026-03-20Vuori ClothingUniformsCHASE CC$180
2026-03-20Zelle Kate TdPersonal spendingCHASE CH$600
2026-03-20Fsp Lovely BridemarketingCHASE CC$452
2026-03-18FwrdGiftsCHASE CC$467
2026-03-18DSW Designer Shoe WarehouseGiftsCHASE CC$81
2026-03-18Rat BoaGiftsCHASE CC$495
2026-03-18Pret A MangerMeals with clientsCHASE CC$12
2026-03-16Zelle Kate TdPersonal spendingCHASE CH$500
2026-03-16InstacartSupplies (small equipment, cleaning, office)CHASE CC$32
2026-03-15SP SAXX UNDERWEAR PORTLAND ORUniformsAMEX CC$83
2026-03-15InstacartPersonal spendingCHASE CC$2
2026-03-15InstacartPersonal spendingCHASE CC$100
2026-03-14SP OH POLLY LOS ANGELES CAUniformsAMEX CC$498
2026-03-14SP STEVEMADDEN.COM LONG ISLAND CITY NYUniformsAMEX CC$110
2026-03-14Foodcellar MarketSupplies (small equipment, cleaning, office)CHASE CC$84
2026-03-13GLOBALE*/SAU LEE LONDON GBUniformsAMEX CC$708
2026-03-12PwP AMEXTRAVEL.CO800-297-2977 WATravel (flights, hotels, out-of-town)AMEX CC$5,369
2026-03-12InstacartSupplies (small equipment, cleaning, office)CHASE CC$74
2026-03-10Fsp Lovely BridemarketingCHASE CC$44
2026-03-09InternationalMarketingCHASE CH$9,442
2026-03-09Zelle Kate TdPersonal spendingCHASE CH$500
2026-03-09VenmoPersonal spendingCHASE CH$28
2026-03-07VenmoPersonal spendingCHASE CH$35
2026-03-07Trader Joe'sSupplies (small equipment, cleaning, office)CHASE CC$69
2026-03-06InstacartPersonal spendingCHASE CC$60
2026-03-05VenmoPersonal spendingCHASE CH$3
2026-03-05FredMarketingCHASE CC$1,450
2026-03-05FredMarketingCHASE CC$50
2026-03-04VenmoPersonal spendingCHASE CH$220
2026-03-03Sp ArcinaoriUniformsCHASE CC$680
2026-03-03Sp Larroude.comUniformsCHASE CC$109
2026-03-03Sp ThtribeclothingUniformsCHASE CC$312
2026-03-02Zelle Kate TdPersonal spendingCHASE CH$500
2026-03-02InternationalMarketingCHASE CH$5
2026-03-02InternationalMarketingCHASE CH$2,987
2026-03-02InstacartSupplies (small equipment, cleaning, office)CHASE CC$51
2026-02-27FASHION DISTRICT DENNEW YORK NYGrooming / Personal Appearance (business-related)AMEX CC$393
2026-02-27SUMMIT MEDICAL GROUPBERKELEY HTS NJGrooming / Personal Appearance (business-related)AMEX CC$155
2026-02-26VenmoPersonal spendingCHASE CH$80
2026-02-23Zelle Kate TdPersonal spendingCHASE CH$500
2026-02-23VenmoPersonal spendingCHASE CH$125
2026-02-23VenmoPersonal spendingCHASE CH$15
2026-02-21VenmoPersonal spendingCHASE CH$3
2026-02-20Zelle Kate TdPersonal spendingCHASE CH$600
2026-02-20Spa & NailsGrooming / Personal Appearance (business-related)CHASE CC$64
2026-02-19InstacartSupplies (small equipment, cleaning, office)CHASE CC$50
2026-02-16PALM BEACH PLASTIC SWEST PALM BEA FLGrooming / Personal Appearance (business-related)AMEX CC$100
2026-02-16Zelle Kate TdPersonal spendingCHASE CH$500
2026-02-14VenmoPersonal spendingCHASE CH$3
2026-02-11InternationalMarketingCHASE CH$5
2026-02-11InternationalMarketingCHASE CH$526
2026-02-11InstacartSupplies (small equipment, cleaning, office)CHASE CC$66
2026-02-09Zelle Kate TdPersonal spendingCHASE CH$500
2026-02-08Foodcellar MarketSupplies (small equipment, cleaning, office)CHASE CC$20
2026-02-08Peteys LicMeals with ClientsCHASE CC$258
2026-02-07VenmoPersonal spendingCHASE CH$20
2026-02-07VenmoPersonal spendingCHASE CH$155
2026-02-07InstacartSupplies (small equipment, cleaning, office)CHASE CC$206
2026-02-06AMERICAN AIRLINES 800-433-7300 TXTravel (flights, hotels, out-of-town)AMEX CC$17
2026-02-06AMERICAN AIRLINES 800-433-7300 TXTravel (flights, hotels, out-of-town)AMEX CC$643
2026-02-06Blvd Vidov WestGrooming / Personal Appearance (business-related)CHASE CC$620
2026-02-06InstacartSupplies (small equipment, cleaning, office)CHASE CC$99
2026-02-04VenmoPersonal spendingCHASE CH$16
2026-02-02Zelle Kate TdPersonal spendingCHASE CH$500
2026-02-02VenmoPersonal spendingCHASE CH$3
2026-02-02InstacartSupplies (small equipment, cleaning, office)CHASE CC$49
2026-01-31Zelle Kate TdPersonal spendingCHASE CH$1,100
2026-01-30VenmoPersonal spendingCHASE CH$3
2026-01-27InstacartSupplies (small equipment, cleaning, office)CHASE CC$94
2026-01-26Zelle Kate TdPersonal spendingCHASE CH$500
2026-01-26InstacartSupplies (small equipment, cleaning, office)CHASE CC$140
2026-01-20InstacartSupplies (small equipment, cleaning, office)CHASE CC$43
2026-01-20Whole FoodsSupplies (small equipment, cleaning, office)CHASE CC$19
2026-01-19Zelle Kate TdPersonal spendingCHASE CH$500
2026-01-19On IncUniformsCHASE CC$174
2026-01-19Vuori ClothingUniformsCHASE CC$198
2026-01-16InstacartSupplies (small equipment, cleaning, office)CHASE CC$166
2026-01-15Onequince QxxxxUniformsCHASE CC$136
2026-01-12Zelle Kate TdPersonal spendingCHASE CH$500
2026-01-11POVISON US* P956039 SACRAMENTO CASupplies (small equipment, cleaning, office)AMEX CC$4,352
2026-01-11Williams-SonomaSupplies (small equipment, cleaning, office)CHASE CC$27
2026-01-10Roadway MovingRepairs & MaintenanceCHASE CC$154
2026-01-09VenmoPersonal spendingCHASE CH$3
2026-01-08Roadway MovingRepairs & MaintenanceCHASE CC$450
2026-01-06VenmoPersonal spendingCHASE CH$3
2026-01-05VenmoPersonal spendingCHASE CH$3
2026-01-05Zelle Kate TdPersonal spendingCHASE CH$600
2026-01-05Onequince QxxxxUniformsCHASE CC$641
2026-01-04InstacartSupplies (small equipment, cleaning, office)CHASE CC$50
2026-01-03VenmoPersonal spendingCHASE CH$2,000
2026-01-02InstacartSupplies (small equipment, cleaning, office)CHASE CC$64
By category
CategoryTotal%
Marketing$14,46526.8%
Personal spending$11,95622.2%
Uniforms$6,86512.7%
Travel (flights, hotels, out-of-town)$6,02911.2%
Supplies (small equipment, cleaning, office)$5,84610.9%
Travel expenses$4,2277.8%
Grooming / Personal Appearance (business-related)$1,3322.5%
Gifts$1,2732.4%
Repairs & Maintenance$6051.1%
marketing$4960.9%
Meals with clients$4230.8%
Meals with Clients$3070.6%
Grooming$570.1%
Total personal ops YTD$53,880

Monthly business IN vs OUT (Jan–Mar 2026) β€” operating expense (no double-count of Amex)

Running YTD cash balance β€” cumulative Chase CH net (true bank trajectory)

Starts at $0 (cumulative delta, not opening balance). Add a "Starting balance" row to CHASE CH JAN26 with your Jan 1 Chase balance and I'll convert this to true running balance. Owner draws (Mar: $0) are included in the bank delta but excluded from "operating OUT" above.

Expense breakdown by category β€” pick a month

CategoryTotal% of month

πŸ‹οΈ Session revenue β€” earned per session

Source: Jan26 / Feb26 / MAR26 tabs. What's earned per session (not what hits the bank β€” that's package-based).

YTD snapshot (Jan–Mar 2026)
πŸ’° Cash IN YTD
$149,223
Mindbody + ClassPass + Stripe deposits to Chase CH (what actually hit the bank)
πŸ‹οΈ Session earnings YTD
$129,966
Sum of per-session rev from Jan/Feb/Mar trainer tabs (what was delivered)

These differ because clients pay by package, not by session. Cash lags or leads earnings by weeks. Both are right β€” pick based on the question you're asking.

YTD sessions
808
YTD paid to trainers
$41,667
YTD OpEx (Gym + Tech + Ops)
$39,947
excludes marketing + SG&A
YTD session profit margin
37.2%
$48,352 Β· (rev βˆ’ trainer βˆ’ gym/tech/ops) Γ· rev
Monthly breakdown β€” pick a month
Sessions
β€”
Revenue
β€”
Paid to trainers
β€”
Contribution
β€”
β€”
Per-trainer
TrainerSessionsAvg $/sessRevenuePayoutProfit
Top clients β€”
ClientTrainerSessionsRatePayoutRevenue
πŸ“¦ Packages panel moved to Clients page β€” that's where renewal calls live now.

πŸ“ Unit economics β€” per-session view

YTD (Jan–Mar 2026): what you earn vs what you spend for every single session delivered.

Avg PRICE per session
$160.85
YTD revenue $129,966 Γ· 808 sessions
Avg COST per session
$139.08
sum of all bucket costs below
BucketYTD totalCost per session% of cost
Trainer
Zelles + contract labor to your 5 trainers
$43,417$53.7339%
Gym
Rent, studio lease, equipment leases
$20,623$25.5218%
Tech
Software, subscriptions, admin tools
$3,119$3.863%
Ops
Nicole Bolar (ops manager)
$16,205$20.0614%
Marketing
Advertising, promo, brand spend
$4,185$5.184%
SG&A
Everything else: supplies, travel, meals, uniforms, legal, banking fees
$24,833$30.7322%
TOTAL COST / session$112,381$139.08
Net per session (PRICE βˆ’ COST)$21.7714% margin
β–Έ SG&A subcategory drilldown β€” $24,833 YTD across 22 categories click to expand
SubcategoryYTD totalCost / session% of SG&ATx count
Supplies (small equipment, cleaning, office)$4,996$6.1820.1%73
Legal & Professional Services$4,400$5.4517.7%3
Merch$2,475$3.0610.0%8
Car & Transportation (gas, parking, Ubers, mileage)$2,256$2.799.1%181
Personal spending$1,759$2.187.1%8
Grooming$1,660$2.056.7%1
Meals with Clients$1,390$1.725.6%8
Banking & Processing Fees$1,351$1.675.4%4
Transfer$800$0.993.2%1
Utilities (phone, internet, etc.)$771$0.953.1%7
Gifts$766$0.953.1%4
Utilities$381$0.471.5%3
Travel expenses$332$0.411.3%11
Client Experience (gifts, perks)$258$0.321.0%2
Meals with clients$256$0.321.0%8
Uniforms$180$0.220.7%2
Materials & Supplies$170$0.210.7%1
Miscellaneous / Other$166$0.200.7%3
Education & Professional Development$150$0.190.6%1
Repairs & Maintenance$137$0.170.6%2
merchandise$101$0.120.4%1
gifts$80$0.100.3%1
SG&A total$24,833$30.73333

⚠️ Top SG&A line is "Uncategorized" at $0 β€” these are bank rows where the Category column was left blank. Filling them in cleans this up immediately.

πŸ“ˆ Revenue trajectory