Strategic parking lot. Four concepts that could materially change the DDKT story — but timing matters more than speed. Review this page quarterly. A bad "yes" here kills focus on LIC.
📅 Timeline at a glance
Idea
Status
Next decision gate
Active now?
DDKT YOUTH
Concept (pitch deck exists)
June 1, 2026 — pursue / post-LIC / shelve
Decide soon
Digital programming tier
Parked
Q4 2026 — after LIC buildout de-risked
Parked
DDKT Method certification
Concept — not started
Q3 2027 — post-seed + trainer proof
Groundwork only
Second LIC-class studio
In model yrs 4–5
2029 — after LIC at 70% capacity 6+ months
Not yet
🔑 What's gating everything
Three things must happen before any of these go from concept to execution:
Seed round closes ($500K @ $3M post) — provides the capital + runway
LIC studio opens (mid-2027) — proves the model with its own door + replicable unit economics
Trainer bench is 3-deep — Kate isn't the bottleneck for any Big Idea that needs her personal time
Any Big Idea that doesn't respect these three gates is a distraction, not an opportunity.
💡 The ideas (4)
DDKT YOUTH — Strength & Wellness Initiative
Teen girls' strength + mental wellness program. Evidence-based, body-neutral.
Concept — pitch deck exists, not yet piloted
⏱ Timeline
Decision point: June 1, 2026 — pursue, post-LIC lane, or shelve.
💰 Revenue potential
$0 yr 1 pilot → $60–120K yr 2 (2–3 partner contracts) → $300K+ yr 3 (licensing + certification)
🎯 Strategic fit
Expands TAM beyond women 30–55 into an underserved demo. Aligns with the DDKT Method (biopsychosocial) and Kate's speaker platform. Low capital if partner-led.
🔗 Dependencies (must be true first)
LIC studio open (gives a home for in-person delivery)
Proves the model replicates. Turns DDKT from single-location to scalable multi-unit operator — materially changes the exit story.
🔗 Dependencies (must be true first)
LIC open and at 70%+ member capacity 6+ months
2 trainers ready (likely Maisy + senior hire)
$500K+ capex (Series A, not seed extension)
Proof LIC unit economics hold
👣 Next steps
Don't plan actively now. Focus on LIC execution.
Once LIC opens mid-2027, scope neighborhoods + lease comps
Begin trainer bench for location 2
Update financial model once Q2/Q3 2028 LIC actuals are in
⚠️ Risk if pursued wrong
Expanding before LIC is rock-solid destroys both. #1 way boutique fitness operators die is going multi-unit too fast.
Artifact:DDKT_Financial_Model.xlsx (yrs 4-5 tab)
🔁 Review cadence
Quarterly (first Monday of Q1/Q2/Q3/Q4): open this page, walk through each idea. Has the decision gate been hit? Update status pill.
When a decision gate is reached: schedule a 30-min block on the calendar to make the call — pursue, postpone, or shelve. Log decision in DDKT_Decision_Log.
If pursuing: the idea becomes an active workstream in DDKT_Workstream_Status_Board, gets a Trello card on "Project Management / Content / Events," and stops being a Big Idea.
If shelving: move status to "Shelved" with a one-line reason. Don't delete — revisit annually in case circumstances change.
➕ Capturing a new Big Idea
Or tell Claude in chat: "add a big idea: [title] — [one-line tagline]".
Rule of thumb: if it would take >40 hours of your time to validate or wouldn't make sense to pursue until LIC is open, it's a Big Idea (parking lot). If it's actionable in the next 60 days and passes the 3 gates above, it belongs in TASKS, not here.
Data source: DDKT_Big_Ideas Sheet in 03_Operations. Edits on this page save locally and sync to the Sheet on the next refresh.